Logo & Typography
✅ Primary Logo
Text: KLS Funding
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Font: Baskerville No.2 Semibold
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Font Size: 65.6074 px
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Color Options:
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Primary: Blue (#013D85)
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Secondary: Yellow (#FFA500)
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Alternate: Navy
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Utility: Black & White (for background contrast only)
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🟡 Tagline
Text: We put the honey in your money
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Font: Rubik Medium Italic
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Font Size: 20.6582 px
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Color: Always Yellow (#FFA500)
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Usage: Always placed underneath or alongside the logo; keep spacing consistent.
🖼 Logo Backgrounds
All logo versions are designed on transparent backgrounds at 500x500 px resolution for flexible usage.
🔲 Logo Spacing & Icon Usage
📐 Clear Space Rules
To ensure maximum visibility and brand impact, maintain clear space around the logo equal to the height of the letter "K" in "KLS".
Minimum Clear Space:
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No text, images, or elements should enter this zone.
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Apply this rule for all full-logo and icon-only uses.
This preserves visual integrity in all layouts — print, digital, and signage.
🔠 Minimum Logo Size
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Full Logo with Tagline:
Recommended minimum width: 150px
Below this size, remove the tagline. -
Logo Icon Use:
When the logo is too small for the full "KLS Funding" and tagline to be legible, use one of the two approved icon versions:
🎯 Approved Logo Icons
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Option A:
The stylized “K” with the honey dipper-
Use as a favicon, app icon, social profile image, or watermark
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Works best for bold brand recognition at small scale
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Option B:
The full “KLS” letters-
Used when horizontal or square layout permits a bit more room
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Retains brand identity without full "Funding" text
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❗Never crop the logo, rotate it, stretch it, or place it over busy backgrounds that reduce contrast or legibility.