🐝 KLS Funding Brand Style Guide

Logo & Typography

✅ Primary Logo

Text: KLS Funding

• Font: Baskerville No.2 Semibold

• Font Size: 65.6074 px

• Color Options:

  • Primary: Blue (#013D85)

  • Secondary: Yellow (#FFA500)

  • Alternate: Navy

  • Utility: Black & White (for background contrast only)

🟡 Tagline

Text: We put the honey in your money

• Font: Rubik Medium Italic

• Font Size: 20.6582 px

• Color: Always Yellow (#FFA500)

• Usage: Always placed underneath or alongside the logo; keep spacing consistent.

🖼 Logo Backgrounds

All logo versions are designed on transparent backgrounds at 500x500 px resolution for flexible usage.

🔲 Logo Spacing & Icon Usage

📐 Clear Space Rules

To ensure maximum visibility and brand impact, maintain clear space around the logo equal to the height of the letter "K" in "KLS".

Minimum Clear Space:

• No text, images, or elements should enter this zone.

• Apply this rule for all full-logo and icon-only uses.

This preserves visual integrity in all layouts — print, digital, and signage.

🔠 Minimum Logo Size

• Full Logo with Tagline:
  Recommended minimum width: 150px
  Below this size, remove the tagline.

• Logo Icon Use:
  When the logo is too small for the full "KLS Funding" and tagline to be legible, use one of the two approved icon versions:

🎯 Approved Logo Icons

1. Option A:
   The stylized “K” with the honey dipper

   • Use as a favicon, app icon, social profile image, or watermark

   • Works best for bold brand recognition at small scale

2. Option B:
   The full “KLS” letters

   • Used when horizontal or square layout permits a bit more room

   • Retains brand identity without full "Funding" text

❗Never crop the logo, rotate it, stretch it, or place it over busy backgrounds that reduce contrast or legibility.